A good friend of mine was telling me about how she had heard a talk on  the power of storytelling a few weeks ago. I found the topic intriguing,especially since I have always struggled with telling stories in a way which both gets the point across and manages to captivate the audience throughout. I think this is a key skill to have since the success of any product/service/person comes down to how well its been marketed. And how do you market something effectively? By telling your story in a way which makes the audience believe what you want them to believe.

According to this article these are the key things to keep in mind while developing a good story:

■ Know who your audience is.

■ Have a beginning, middle and end. (That sounds obvious, but people often forget that.)

■ Use concrete details and personal experience.

■ Don’t self-censor.

>> Storytelling Your Way to a Better Job or a Stronger Start-Up <<

-Monisha

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